RESPONSIBILITIES

• Reporting to the Head of Marketing & Communications, Nigeria, the Digital Associate develops and executes marketing campaigns across digital channels to generate sales leads and build our brands.
• Creates and manages a rolling social media calendar of content and posts.
• Manages our social media channels, combining paid and organic execution, publishes updates and posts, manages, and interacts with comments, and reports issues.
• Leads paid social to increase the visibility of our posts and Google ads to target specific stakeholders with our content.
• Owns different conversion points and optimizes sales funnels, evaluates emerging trends in digital and deploys new approaches and tools.
• Measures and reports on the performance of digital marketing campaigns and assesses against goals (ROI and KPIs). Takes on measurement, reporting, and analysis as a key component of success and a tool for continuous improvement.
• Uses social media listening and analytics to monitor and research our competition and optimize our activities.
• Works with other members of the Marketing & Communications team, as well as Sales and other departments, to draft social media copy. Collaborates with the Design Associate to create compelling visuals.
• Uses Mailchimp and CRM software to distribute newsletters and other communications.
• Devises SEO strategies to drive traffic to the company website and improves the usability, design, content and conversion of website and digital channels.
• Updates the website with news, events, images, and other relevant content.
• Uses data to optimize digital marketing spend.
• Reviews new technologies and keeps the company at the forefront of developments in digital marketing.

REQUIREMENTS

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing roles, preferably with a focus on campaign development and execution.
• Demonstrated ability to develop and execute effective digital marketing campaigns across various channels to generate sales leads and enhance brand visibility.
• Proficiency in creating and managing a social media calendar, including content creation and post scheduling.
• Experience in managing social media channels, both paid and organic, with the ability to publish updates, engage with comments, and address issues effectively.
• Experience in leading paid social campaigns to increase post visibility and managing Google Ads to target specific stakeholders.
• Ability to own and optimize conversion points and sales funnels, incorporating emerging trends and deploying new approaches and tools.
• Strong analytical skills to measure and report on the performance of digital marketing campaigns against goals, including ROI and KPIs.
• Collaborative skills to work with the Marketing & Communications team, Sales, and other departments in drafting social media copy.
• Demonstrated expertise in devising and implementing SEO strategies to drive traffic to the company website.
• Ability to use data to optimize digital marketing spend and make informed decisions.