3 days ago
Job title : Country Marketing Manager
Job Location : Abuja
Deadline : July 28, 2024
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Key Responsibilities:
Develop and Execute Marketing Strategies:
- Craft and implement comprehensive marketing plans to promote LABS academic degrees and executive education programs.
- Leverage digital marketing, social media, events, and traditional marketing channels to maximize reach and impact.
Drive Business Development:
- Identify and establish strategic partnerships with private organizations, government parastatals, and other stakeholders.
- Cultivate and manage relationships with key partners to drive enrollment and expand program offerings.
- Conduct market research to uncover new business opportunities and potential markets.
Enhance Student and Professional Recruitment:
- Develop and execute recruitment strategies to achieve enrollment targets for academic degrees and executive education programs.
- Organize and participate in recruitment events, open days, and information sessions.
- Provide expert guidance and support to prospective students and professionals throughout the application process.
Strengthen Brand Management:
- Maintain consistent branding and messaging across all marketing materials and communication channels.
- Enhance LABS’ online presence, including website content, social media, and online advertising.
- Create and update marketing collateral, such as brochures, presentations, and promotional materials.
Lead Performance Monitoring and Reporting:
- Track and analyse the effectiveness of marketing campaigns and business development activities.
- Prepare regular reports on marketing and enrollment performance, offering insights and recommendations for improvement.
- Manage the marketing budget and ensure cost-effective use of resources.
Innovate and Inspire:
- Develop innovative marketing campaigns and initiatives to differentiate LABS in the competitive education market.
- Inspire and lead a team of marketing and recruitment professionals to achieve outstanding results.
Engage with Stakeholders:
- Liaise with academic and administrative staff to ensure alignment of marketing and recruitment activities with institutional goals.
- Build strong relationships with alumni and leverage their success stories to enhance LABS’ reputation.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Minimum of 5 years of experience in marketing or business development, preferably in the education sector.
- Proven track record of success in developing and executing marketing and business development strategies.
- Strong understanding of the Nigerian education market, especially private and government sectors.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
- Willingness to travel as needed.
What We Offer:
- Competitive salary and performance-based incentives.
- Professional development and career growth opportunities.
- The chance to work with a leading educational institution in partnership with a renowned UK university.
- Collaborative and dynamic work environment.
- The opportunity to make a significant impact on the future of education in Nigeria.
How to Apply for this Offer
Interested candidates should send their resume and a cover letter to [email protected] and copy [email protected] Please include “Country Marketing and Business Development Manager” in the subject line of your email.
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