Conversion Rate Optimisation Specialist needed at Sloovi

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Sloovi’s job vacancy, Career and Recruitment

Job title : Conversion Rate Optimisation Specialist

Job Location : Lagos

Deadline : September 05, 2022

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Responsibilities

  • Manage key conversion points in the marketing funnel
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and continually measure the performance of CTAs
  • Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing pages
  • Identify and test new technologies and practices to improve conversion rate and consumer engagement
  • Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
  • Optimize our marketing’s conversion paths
  • Increase conversion rates and drive marketing-qualified leads for our sales team
  • Optimize the lead-to-customer conversion rate
  • Increase funnel marketing efficiencies

Requirements

  • BA / B.Sc or equivalent working experience
  • Past experience with web analytics, A/B testing, and inbound marketing tactics
  • Hands on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
  • Pro?ciency in using Google Analytics (Google Analytics Individual Quali?cation is a plus)
  • Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
  • Good time-management skills
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills.

How to Apply for this Offer

Interested and qualified candidates should send their Resume to: careers@sloovi.com using the Job Title as the subject of the email.

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