Content Marketing Lead needed at Qataloog

3 weeks ago

Job title : Content Marketing Lead

Job Location : Lagos

Deadline : March 04, 2024

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???????The Role:

  • A professional who would be writing informative and engaging articles to help Qataloog brand showcase its services.
  • You’d write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts, social media content, Newsletters, and press releases.
  • As our Content Marketing Lead, you shall use creative marketing strategies to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
  • You shall plan innovative approaches to promotes Qataloog brand awareness, and keeps Qataloog service top of mind in the hearts of learners.

Responsibilities:

  • Researching learning content industry-related topics (combining online sources, interviews and studies)
  • Writing clear marketing copy to promote Qataloog’s products/services
  • Preparing well-structured drafts using Content Management Systems 
  • Proofread and edit blog posts before publication
  • Submit work to editors for input and approval
  • Coordinate with marketing and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Prepare and send monthly newsletters to subscribers
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)

Content Upload and Management:

  • Manage the technical aspects of content upload, including metadata creation, file format conversion, and integration with Qataloog’s platform.
  • Ensure uploaded content adheres to quality standards and accessibility guidelines.
  • Maintain accurate records and track content licenses and permissions.

Technology and Data Management:

  • Utilize content management systems and other relevant tools to efficiently manage the content pipeline.
  • Analyze user data and content performance to identify trends and inform content acquisition strategies.
  • Collaborate with the tech team to troubleshoot any technical issues related to content upload and delivery.

Communication and Collaboration:

  • Maintain clear and effective communication with stakeholders, including publishers, authors, institutions, and internal teams.
  • Negotiate licensing agreements and resolve any content-related issues.
  • Stay updated on trends and developments in the educational content and technology landscape.

Qualifications:

  • Bachelor’s degree in education, library science, communication, or a related field (preferred).
  • 3+ years of experience in education content acquisition, curation, or management.
  • Strong understanding of copyright and intellectual property laws.
  • Excellent research and analytical skills.
  • Proficient in content management systems and relevant technology tools.
  • Experience working with diverse stakeholders and building strong relationships.
  • Outstanding communication, collaboration, and problem-solving skills.
  • Passion for education and technology’s potential to transform learning.
  • Strong tech support experience for troubleshooting and integration of content.

Benefits:

  • Make a real impact on education and promote lifelong learning.
  • Work in a dynamic and mission-driven environment.
  • Build and manage a world-class educational content library.
  • Collaborate with passionate educators and content creators.
  • Continuous learning and professional development opportunities.
  • Competitive salary and benefits package.

How to Apply for this Offer

Please submit your resume and cover letter highlighting your relevant experience and passion for education content to talents@qataloog.com.

  • Media / Advertising / Branding jobs
  • Content Marketing Lead jobs