Job Description

• Support  engagement with community(ies) of Creative Economy stakeholders including creatives / creators, sector support organisations like hubs, associations and collectives, service providers and freelancers, employers, and business owners etc.
• Support the management of the daily operations of the Creative Economy community ecosystem. Build models, metrics of success and growth strategies, ensuring long-term success and growth of the community.
• Foster a sense of community by building relationships with the community across a range of stakeholder types.
• Stimulate engagement by interacting with followers and the Creative Economy audience.
• Support the development of content strategy across all social media channels.
• Understand the online user experience and consumer journey and suggest improvements to how to better engage with our audience directly.
• Liaise with the Communications Unit to monitor analytical reporting in line with KPIs.
• Analyse the effectiveness of our engagement and social media campaigns to shape the next wave of activity.
• Measure the interaction level with the community;
• Monitor and engage with the community; answering questions, comments, and customer queries in a timely manner
• Monitor the success of campaigns and analyse community and social media data
• Prepare detailed monthly reports on community activity.

Qualifications

The Ideal candidate will possess a keen understanding of:

• How to create and sustain active communities virtually and in-person.
• Graphic design and photo/video editing skills.
• Ample project management skills, and is not afraid to create/take ownership of a new project and help it grow.
• How the creative economy works and how the communities in the sector operate.
• Tools and strategies that enhance community engagement both online and offline.
• A deep understanding of community engagement tools, social media analytics, and can utilise data and analytics to drive decision-making and advise on content and editorial decisions.

To excel in this role, you would need:

• Project management and organisational skills to handle multiple priorities in a fast-paced environment.
• Good knowledge of both inbound and outbound marketing 
• Excellent communication skills (verbal, written, and presentation skills) to engage with technical and non-technical peers.

Experience:

• Bachelor’s Degree or equivalent in Marketing, Communication, English, Journalism, or a related field.
• 1 -2 years work experience in a marketing or community management role
• Social media marketing/content and  campaign management experience to deliver against clear metrics for engagement.
• Deep understanding of community networks; design, functionality, and strategy.
• Wide knowledge of digital marketing methods – including content marketing, social media, and online advertising.
• Proficient in Google Analytics.
• Knowledge of marketing trends and techniques.