2 days ago
Job title : Category Customer Shopper Marketing Manager – Lagos
Job Location : Lagos
Deadline : August 02, 2024
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About the Role
- This role is based within the region in West Africa.
- As the Category Customer Shopper Marketing (CCSM) Manager, you will be the voice of the customer/shopper and the local commercial teams in West Africa. You will collaborate closely with the Regional, Local Marketing teams & other relevant stakeholders to secure excellent commercial executions. Your insights into consumer behaviour, market trends, and category dynamics will be instrumental in delivering impactful results.
Key Responsibilities
- Develop consumer centric growth strategies. Combine market, shopper and consumer insights to identify growth opportunities and execute these in close cooperation with in-market teams.
- Develop channel strategies (Foodservice, Traditional, Modern trade & other alternate channels). Lead development and implementation in accordance with local market needs
- Drive the objective of being the Centre of Excellence for the region by delivering on insights to action and creating world class enablers / comprehensive shopper marketing toolkits covering the full path to purchase for our shoppers across different channels. Toolkits are meant to be Plug N Play for local markets speedy production and flawless execution.
- Actively drive and deliver annual business plans together with local markets, to deliver strong growth agenda. Develop annual category calendar plans and ensure monthly updates and alignment between regional / local teams to deliver the best ROI for our campaigns.
- Support local markets in their JBP meetings with top customers by creating compact category growth story that highlights our dairy expertise/captainship and creates a win-win proposition with top retailer partners.
- Lead perfect store program from regional perspective by creating regional templates/tools for localisation and adaptations to fix Trade fundamentals. All developed tools should capture shopper insights, address channels dynamics and de-liver on our brands growth priorities
- Build Customer and shopper marketing capabilities across the markets
- Develop commercial propositions for key NPDs/MROs and be the voice of CCSM early in the innovation process
- Drive initiatives to optimize trade and BTL marketing investments
- Create regional synergies by identifying and sharing across the region best practices from different markets to benefit from and replicate
- Perform other tasks as required within the Marketing function
Key Skills
- Curious by nature and applies this to shopper/category understanding
- Commercially Astute Full appreciation of retailer commercial challenges and business commercial challenges and able to navigate through them
- Operational working knowledge of category & shopper vision & strategy, category insights into action, route to market and channel, customer planning, promotion management and passionate selling
- Shopper and Category Obsessed Genuine passion for understanding the shopper and using this understanding to drive a competitive advantage
- Category management and execution expert
- Strong commercial acumen
- Strategic thinker, but passionate about getting into details
- Process thinker and experienced in optimizing existing processes and creating new ones
- Relationship Builder can build a rapport quickly and maintain it and comfortable independently managing stakeholders at all levels
- Inspires confidence trusted to get on with the job and thrives with challenges
- Fluency in English. French is an added advantage
Qualifications & Experience Required
- Minimum Bachelor’s Degree in any Discipline. MBA is an added advantage
- Minimum 10 years Brand building experience in FMCG. Experience in Dairy is an added advantage
- Fully conversant with Kantar/Nielsen/Euromonitor, etc
- Channel and retail understanding
- Experience working on Strategy & execution
- Experience working in multiple team, multicultural environment with cross-border collaboration
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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