1 month ago
Job title : BTL Activation Manager
Job Location : Lagos
Deadline : November 03, 2024
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Responsibilities:
Market Activation:
- Leverage strong field sales experience and deep knowledge of the Nigerian market to drive effective brand activation.
- Develop and implement strategies to dominate open markets, ensuring the company’s products are the preferred choice for consumers and traders.
- Conduct regular field visits to assess market conditions, competitor activities, and ensure brand visibility and availability.
Brand Activation & BTL Execution:
- Plan and execute comprehensive BTL marketing activities that align with brand guidelines and resonate with target consumers.
- Lead consumer and trade sampling initiatives to boost product trial and adoption.
- Oversee the implementation of promotional campaigns, roadshows, and other activation events to enhance brand presence.
Visual Merchandising & In-Store Excellence:
- Drive visual merchandising strategies to optimize product displays and enhance brand visibility in retail outlets.
- Ensure that all in-store promotional materials are effectively utilized and aligned with brand standards.
- Collaborate with the sales team to monitor and improve the execution of merchandising plans.
Trade Relations & Customer Engagement:
- Build and maintain strong relationships with key trade partners and retailers to ensure optimal product placement and promotional support.
- Work closely with the sales team to develop tailored activation plans for different market segments, including open markets and key accounts.
- Monitor and evaluate the effectiveness of trade marketing activities, adjusting strategies as needed to maximize impact.
Reporting & Budget Management:
- Prepare and present regular reports on activation performance, including insights on consumer behavior, sales trends, and competitive activities.
- Manage the activation budget, ensuring that resources are allocated effectively and ROI is maximized.
Reporting & Inventory Management
- Submit monthly inventory and depletion reports of promotional items to maintain transparency and accuracy in stock management.
Event & Promotion Management
- Assist, support, and organize trade fairs, promotions, events, and roadshows to enhance brand visibility and engagement.
- Manage and control inventory holdings of promotional materials, ensuring effective distribution and utilization.
Work Experience
- 5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry, with a strong focus on the Nigerian market.
- Willingness to travel extensively within Nigeria to oversee activation initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is an advantage.
- Proven track record of successfully executing BTL marketing and brand activation campaigns.
- Strong knowledge of Nigerian market dynamics, particularly in open markets and key retail channels.
How to Apply for this Offer
Interested and qualified candidates should send their CVs to [email protected] using the role as the subject of the mail.
Note: Only qualified candidates will be contacted.
- Sales / Retail / Business Development jobs