Job Overview

• The Brand & Marketing Officer will be responsible for delivering Saro Agro-Allied B2C business Objectives. S/he will be expected to create value by Strategic Positioning of the brands in line with the business objective and expected returns of the investment.
• S/he is expected to entrench the brands and build the right perception in the market and minds of the consumers.
• S/he will be responsible for developing and implementing strategic marketing & brand plans for the brands.
• S/he will also champion the generation of insight for new product and innovations within the categories we play.
• S/he will be required to collaborate with key Internal Stakeholders and work with External Regulatory & marketing Agencies in day-to-day operations. S/he will be responsible for developing and co-ordinating the execution of the plans, resource and budget allocation, drive efficiency to help achieve overall objectives.

Key Responsibilities

• Responsible for delivering of the overall marketing objectives of Saro Agro-Allied consumer products.
• Developing marketing & brand plan & ensure its strategic alignment with the business objectives.
• Responsible for identifying target market and their evolving needs, expectations, perceptions, rituals, and behaviours.
• Ensure positioning and communication of the products to the right target audience across multiple channels.
• Monitors the execution of all marketing activities and tracks them to ensure they deliver on all set objectives.
• Ensuring all promotion and advertisement activities translates to Topline and bottom-line deliverables.
• Apply knowledge of Marketing/Category data to set objectives for Brand market share, distribution, pricing and SOV.
• Apply knowledge of consumer data to make decisions and achieve awareness, trial, conversion and loyalty.
• Understand causes behind the variances and implement corrective action.
• Use Internal financial data to propose and implement brand/category profitability improvements.
• Gather insights for the introduction and communication of new products categories to the markets based on target market needs.
• Development of compliant and acceptable product designs with clear point of differentiation/added benefit for increased revenue.
• Launching new products in line with approved commercialization plan to ensure success.
• Executing appropriate growth drivers and obtaining consumers’ feedback for all new solutions.
• Conducting marketing research both on existing products and new products from time to time.
• Scan the environment weekly to understand the existing and emerging competitors play, dynamics, vulnerabilities, and opportunity.
• Implementation of plans and strategies based on intelligence gathered from the competitor’s space.
• Implement brand plans by building mental/physical availability, preference, and conversion through diverse consumer touchpoints.
• Implement all tactical plans geared towards upselling, including promotions and branding activations.
• Executing appropriate programmes and obtaining consumers’ feedback for all new solutions.
• Ensure registration of all new products & IP with relevant authorities and all approvals obtained before introduction to the market.
• Renewal of registration (NAFDAC, SON/MANCAP, etc) for all existing product licenses to ensure compliance.
• Dealing with all regulatory & IP issues and product complaints from customers and consumers.
• Manage all customer issues towards building a sustainable relationship for growth.
• Collaborate with Processing, QA, Logistics, Warehousing & Accounts to ensure delivery of quality products to customers and handling all customer complaints, where necessary.
• Any other job that may be assigned by the team line manager.

Qualifications

• Bachelor’s Degree in a field such as Marketing, or a related discipline.
• Must have 2-4 years’ experience in brand management.
• Strong analytical skills and attention to detail.
• Excellent communication and interpersonal skills.
• Certification in NIMN / CIM will be an added advantage.

Key Competencies:

• Problem-solving and decision-making abilities.
• New Product Development and Commercialization of Product.
• Knowledge of commodity production processes.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.