Brand Marketing Manager needed at KenRicana Group

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Job title : Brand Marketing Manager

Job Location : Lagos

Deadline : October 26, 2023

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  • Candidate must have BA/BSc/HND in Markerting
  • Candidate must reside in Lagos mainland or within the following locations Festac, Egbeda, iyana-ipaja, Ojo


  • To refine & strengthen the brand identity for a Startup company and expand the market’s reach to capture a wider audience of consumers.
  • To focus on elevating the brand and increasing customer engagement
  • Developing and executing a comprehensive digital marketing strategy to increase the brand’s online presence, including;
    • Establishing and maintaining active profiles on popular social media
    • Creating engaging social media contents
    • Increasing visibility and followership
  • Social media marketing on major platforms, including;
    • Content creation
    • Posting and Scheduling
    • Building and Community management
    • Analytics Monitoring
    • Trend and industry research
    • Hashtag research
    • Collaborations and Partnerships
    • Virtual customer support, Follow-ups, and Crisis management
  • Overhauling of a user-friendly and responsive website(s), including;
    • Website & content optimization
    • Creating blog contents on websites for products & service description
    • Encouraging customer reviews
    • Implementing effective Search Engine Optimization (SEO) techniques to improve search engine rankings
    • Boosting google ranking
  • Developing a localized marketing campaign to target the business’s immediate area, including;
    • Partnerships with nearby businesses
    • Participating in local events and charity functions
    • Leveraging word-of-mouth strategies to generate buzz and attract more customers
  • Developing a compelling brand story
  • Developing eye-catching visuals, videos, and written contents that captivate the audience, drive customers engagements and tell unique stories about the brand.
  • Emails’, photos’ & videos’ backup and management.
  • Ensuring the brand’s message and values are constantly communicated across all platforms: online, offline and on-air.
  • Off page link building on Directories, Bookmarks, Articles, Blogs, comments, forums etc.
  • Social bookmarking and Directory submission, Articles writing, Forum profiling and Blog commenting on niche sites.
  • Tracking performance of all strategies, Key metrics and providing regular reports to showcase the progress and impact of the strategies.
  • Maintaining accurate records of customer interactions, including inquires, issues, solutions provided, and customer feedback.
  • Ensuring exceptional results are achieved within set time-frames.
  • Research on business sales locations and planning of vehicle & signage designs, pop-up events, promotional collaterals and branded merchandise.


  • Deep understanding of Brand Identity and Management.
  • Plausibly understanding of strategies for Brand Presence and Visibility.
  • Brand online setup and domination skills.
  • Professional Brand management experience.
  • Professional social media management experience.
  • Deep understand of social media analytics and feedback implementation.
  • Search Engine optimization and Google Analytics skills
  • Internet savviness.
  • Proven ability to adapt and adjust, to meet the evolving needs of brands.
  • Excellent customer service and customer management experience.
  • Excellent booking and record keeping skills.
  • Understanding of emotional marketing.
  • Understanding of color profiles.

How to Apply for this Offer

Interested and qualified candidates should apply using the Apply Now button below.
  • Media / Advertising / Branding jobs
  • Brand Marketing Manager jobs

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