Brand Manager needed at Evans Industries

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Job title : Brand Manager

Job Location : Lagos

Deadline : August 10, 2024

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Job Description:

  • Brand Strategy Development: Develop comprehensive brand strategies aligned with the Evans Industries Limited overall marketing objectives and target audience.
  • Brand Positioning: Define and refine the brand’s positioning to differentiate it from competitors and resonate with target customers.
  • Market Research: Conduct market research to understand consumer preferences, market trends, and competitor activities. Use insights to inform brand strategies and identify growth opportunities.
  • Product Development Support: Collaborate with business development managers to ensure new products or product enhancements align with the brand’s positioning and messaging.
  • Brand Communication: Develop and oversee the implementation of integrated marketing communication plans, including advertising, digital marketing, public relations, and social media, to effectively communicate the brand message and value proposition.
  • Brand Identity Management: Manage the brand’s visual identity, including logos, packaging, and brand guidelines, to ensure consistency and alignment with brand positioning.
  • Campaign Management: Plan, execute, and evaluate marketing campaigns to drive brand awareness, customer acquisition, and engagement across various channels.
  • Cross-Functional Collaboration: Work closely with internal teams, including sales, product development, and creative services, to align brand strategies with overall business goals and ensure consistent brand messaging and execution.
  • Performance Monitoring: Monitor and analyze key performance metrics, market trends, and competitive activities to track the effectiveness of brand initiatives and identify areas for improvement.
  • Brand Health Monitoring: Conduct regular brand health assessments and consumer sentiment analysis to track brand perception and identify opportunities for strengthening brand equity.


  • Bachelor’s degree in marketing, business administration, or a related field. Master’s degree or MBA is often preferred.
  • Proven experience (5+ years) in brand management or marketing roles, preferably within the relevant industry or sector.
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
  • Excellent communication and presentation skills, with the ability to articulate and advocate for brand initiatives across stakeholders.
  • Creative thinking and problem-solving abilities, with a track record of developing innovative marketing campaigns and brand experiences.
  • Proficiency in market research, data analysis, and project management tools.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

How to Apply for this Offer

Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.

  • Media / Advertising / Branding jobs