Brand Manager needed at Drinks.ng

3 weeks ago

Job title : Brand Manager

Job Location : Lagos

Deadline : March 05, 2024

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Job Summary

  • The Brand Manager will develop a brand strategy for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, marketing research.
  • The brand manager will conduct market research for the company and this involves surveying and polling demographics, determining demands for products. 

Job Description

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to ‘take action
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics.

Requirement and Skills

  • Proven working experience as Brand Manager 
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Research
  • Marketing Analytics
  • Market Analysis
  • Market Research
  • Digital Marketing Analytics
  • Must have minimum 3yrs experience upwards
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field

How to Apply for this Offer

Interested candidates should send their CVs to hr@drinks.ng

  • Media / Advertising / Branding jobs
  • Brand Manager jobs

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