Brand Manager needed at CADSYNC Consults – Apply Now

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Job title : Brand Manager

Job Location : Lagos

Deadline : June 25, 2023

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Position Overview

  • Our client is looking for a Brand Manager who will be responsible for ensuring that the brand remains recognizable, up to date, and exciting to customers.
  • This is an exciting opportunity for a Brand Manager to join one of Nigeria’s leading retailers and build their career.
  • This is an onsite position from Monday to Friday, based in Lagos, and the Brand Manager will report to the National Sales Manager.

Responsibilities

  • Analyze consumer insights
  • Plan effective marketing campaigns and brand positioning strategies
  • Manage existing and new brand categories.
  • Approve seasonal design concepts, products, and colors that match our corporate brand
  • Contribute to monthly/annual plan
  • Assess how new brand concepts and strategies perform (ROI, KPIs)
  • Plan, design and implement strategies to expand the brand’s impression, exposure and market share.
  • Communicate with partners, distribution agents, vendors, and other personnel
  • Monitor/Review quarterly royalty statements to ensure accuracy.
  • Foster internal partnerships to expedite the development of new products/ideas.
  • Analyze current and upcoming market trends

Education Requirements / Qualifications

  • Bachelor’s Degree in Marketing, Business, or a related field. MBA preferred
  • 3-5 years of experience in brand management, brand marketing, or marketing management

Key Competencies:

  • Brand Awareness – measuring the level of consumer consciousness of the product. It includes consumers’ ability to recognize a brand as well as associate it with a given product or service.

Top-of-mind Awareness:

  • The ability for consumers to think of a brand in relation to a product or service category. This can be split out into prompted or unprompted top of mind awareness.

Brand Recognition:

  • The ability for consumers to name a brand when presented with a tagline, logo or other brand asset.
  • Brand Association – These are thoughts and feelings that consumers have towards your brand, whether functional or emotive.

Functional Associations:

  • Traits that consumers have ascribed to the brand that focus around considered, logical’ factors such as value for money, level of quality and company ethics.

Emotive Associations:

  • Traits that customers have (sometimes unconsciously) ascribed to the brand that focus on feelings, such as nostalgia, happiness or anger.
  • Brand Experience-Brand experience involves measures of general like and dislike of a brand, including likelihood to recommend a brand to their friends/family and satisfaction levels based on a recent experience

Customer Satisfaction:

  • The brand experience involves measures of general liking and dislike of a brand, including the likelihood to recommend a brand to their friends / family and satisfaction levels based on a recent experience.
  • Usage – The percentage of people that use a brand among a given audience.
  • Recency – How recently a given customer has purchased from the business.
  • Frequency – The average number of times customers purchase over a given period.
  • Value -The average value of customer purchases over a specific period of time.
  • Conversion rate – The percentage of visits (whether online or in-store) that result in a sale and/or customer.

Knowledge, Skills and Attributes:

  • Proficient in MS Office and other sales management software
  • Excellent Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends.

How to Apply for this Offer

Interested and qualified candidates should send their Application to: [email protected] using the Job title as the subject of the mail.

  • Media / Advertising / Branding jobs
  • Brand Manager jobs
  • This job has expired!

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