Brand Manager – High End needed at International Breweries
Job title : Brand Manager – High End
Job Location : Job Field Media / Advertising / Branding
Deadline : May 30, 2024
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The key purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities:
- Directly lead all Brand led events.
- Co create brand plans for all year-round campaigns.
- Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
- Analyse data for insights & articulates opportunities for the brand.
- Lead and manage influencers/celebrities all through the year to deliver Earned media.
- Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship.
- Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops.
- Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team.
- ZBB Budget management –to ensure ZBB delivery in line with budget.
Minimum Requirements:
- Bachelor’s Degree in a relevant field.
- 2 years relevant brand management/marketing experience
Key Attributes and Competencies:
- Good Communication skills.
- Self -driven, takes initiative and manages time/priorities well.
- Influencing and collaboration skills.
- Ability to handle complex situations under pressure.
- Passionate, self-starter.
- Action and results oriented.
- Stakeholder/ Relationship management.
- Consumer focused.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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