Brand & Event Manager needed at AIICO

Save 1 week ago

Job title : Brand & Event Manager

Job Location : Lagos

Deadline : October 19, 2023

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  • Develop and coordinate all marketing campaigns, advertising, and promotions across all communication channels.
  • Periodic market research to determine trends, competitive landscape, customer preferences, etc.
  • Ensure brand consistency across all touchpoints physical locations, digital space, and across all communication materials.
  • Manage the brand’s marketing budget, ensuring efficient allocation of resources, with maximum impact.
  • Identify and explore opportunities for brand expansion and growth into new markets and customer segments.
  • Provide periodic reports to Management on brand performance, strategy effectiveness and market trends.


  • Brand Marketing
  • Strategic thinking.
  • Creativity.
  • Data analysis.


  • Product, market & industry knowledge
  • Stakeholders management
  • Budget efficiency.
  • Project management.
  • Communication skills


  • First degree in Marketing, Mass Communication, English, Public relations Or other related fields.
  • Minimum 10 years of post-graduate work experience in brand management, marketing, advertising, communication, and related fields


  • Brand recognition and recall by key target public via surveys, social media mentions, website traffic and ad impressions.
  • Audit of brand communication materials, platforms, messaging and locations measuring consistency.
  • Sentiment analysis of online mentions, reviews and social media comments.
  • Periodic analysis of competitors’ branding strategies and market positioning with resultant ROIs.
  • 75% satisfaction rating of key stakeholders.
  • Budget performance and ROI measurements.

How to Apply for this Offer

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  • Media / Advertising / Branding jobs
  • Brand & Event Manager jobs

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