Job ID: 3384
Category: MEA Commercial MENAWASA

Job Summary

• Associate, Brand Manager, BIC West and Central Africa, Lighters and Shavers Reporting to the Brand Manager Lighters and Shavers
• Assist in Overseeing the Flame for Life (Lighters) and Blade Excellence (Shavers) Divisions within the West and Central African markets working closely with the Marketing Team as well as the Sales, Finance, Supply & Delivery departments to achieve the Business Objectives.
• Help BIC West and Central Africa create consumers connections: bring simplicity and joy to everyday life!

Main Responsibilities / Tasks

• Iimplement the Brand Vision, Brand Strategy, and the main growth drivers.
• Support in the development of comprehensive Marketing Plans and Strategies for Flame for Life & Blade Excellence Divisions
• Help manage a winning Brand Portfolio, covering all channels (including e-commerce) and target audiences and delivering Revenue Growth Management KPIs.
• Help define the Innovation Brand Pipeline with a long-term vision and the deployment in the different markets.
• Help detect new brand opportunities taking into consideration the business needs and the Categories development.
• Assist in defining the Brand Communication and Digital Strategy in collaboration with external partners to boost brand awareness and build the brand equity.
• Coordinate Marketing Strategies with the Sales, Finance, Supply & Delivery and Communication Teams as well as the rest of the Marketing Department
• Stay informed of Marketing Strategies and Trends

Key Performance Indicators
Successful on time delivery and implementation of the Marketing Plans by category.

• Interaction and collaboration with key functions in the business to ensure delivery of objectives.
• Results of key marketing initiatives and promotional activities will be a benchmark of success.
• Achievement of Lighters and Shavers OIS, GP% for 2023 in all markets

Qualifications
Knowledge, Skills, Competencies:

Simple Criteria – R= Required D= Desired:

• R- Marketing Degree (3 years).
• R- At least 5 years Sales and Marketing experience in FMCG (Preference for multinational work experience and reporting).
• R- At least 5 years Brand Marketing experience, preferably FMCG
• R- Computer literacy in MS Office and MS Windows
• R- Excellent presentation skills
• R- English and French Speaker.

Complex Criteria:
Professional Skills:

• R- Thorough knowledge of classical marketing and be able to assist in the development of a Marketing Plan
• R- Understanding of market data
• R- Be confident in presenting plans to the Management team, internal sales teams, key customers in pressurized environments.
• R- Maintain high levels of service to external and internal customers
• R- Utilize market insights to identify opportunities within the brand portfolios.
• R- Management of projects across multiple cultures and functions.
• D- Strong negotiation skills, dealing with varied suppliers and strategic partners
• R -Understanding of all trade channels.
• R- Strategic Agility.

Personal Skills:

• R-Initiative, tenacity and be self-motivated
• R- Target driven with high levels of energy
• D- Embodies all the BIC Values & Behaviors: Integrity, Responsibility, Teamwork, Sustainability, and Ingenuity
• R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.
• R- Strong team player that can empower the team to grow and be responsible for their own work.
• R- Very strong organizational and time management skills.
• D- Efficient and can prioritize workload.
• D- Open minded and cultural acumen.