Ads / Growth and Marketing Manager needed at D-Tech Centrix

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Job title : Ads / Growth and Marketing Manager

Job Location : Lagos

Deadline : June 15, 2024

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Role Overview

  • Merging the worlds of advertising and growth marketing, this role is for a visionary who can design compelling ad campaigns while strategizing for long-term growth.
  • You’ll be both the architect and the storyteller, crafting our message and ensuring it reaches the right audience.

Key Responsibilities

  • Integrated Strategy Development: Create cohesive growth and advertising strategies that intertwine organic growth tactics with paid advertising campaigns across platforms.
  • Campaign Creation & Management: Design, deploy, and optimize high-performing ad campaigns on platforms like Facebook, Google AdWords, and LinkedIn.
  • Budget Oversight: Allocate, manage, and optimize the marketing and ad spend budget to ensure maximum ROI.
  • Audience Engagement: Employ precision targeting to connect with individuals looking for career coaching, immigration insights, and study abroad opportunities.
  • Cross-functional collaboration: Partner with content creators, designers, and other departments to produce compelling visuals, ad copy, and marketing content.
  • Performance Tracking: Utilize analytics tools to consistently monitor and analyze growth metrics and ad performance: present insights and actionable strategies to senior management.
  • Trend Monitoring: Stay abreast of the latest digital advertising and growth marketing trends. Adapt and innovate our strategies accordingly.
  • Customer Insights: Dive deep into customer behavior, feedback, and market needs to refine and pivot strategies for better resonance and conversion.

Qualifications

  • Bachelor’s Degree in Marketing, Business, or a related field.
  • Minimum of 3 years experience in digital advertising and growth marketing, preferably within the coaching or educational domain.
  • Expertise in platforms such as Facebook Ads Manager, Google AdWords, LinkedIn Advertising, YouTube Ads and other growth hacking tools.
  • Strong skills set in Video editing and Graphics design is an advantage
  • Strong analytical prowess with the ability to translate data into growth strategies.
  • Innate creativity paired with a results-driven mindset.
  • Deep understanding of the challenges and aspirations of those seeking career guidance, immigration advice, and global education.

How to Apply for this Offer

Interested and qualified candidates should send their CV, a cover letter detailing their experience, and any relevant portfolio items to: hr@dtechcentrix.com using the Job Title as the subject of the mail.

  • Sales / Retail / Business Development  jobs
  • Ads / Growth and Marketing Manager jobs