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Curators of Cool, The Culture Custodian, is a youth lifestyle website targeted at the 16-34 demographic of young Nigerians and Africans. The website is popular in Nigeria, United States, United Kingdom, Canada, Russia, South Africa, Indonesia, India, Germany and Kenya (In that order) accentuating the credibility of the job it does in curating the cultural circuits on both the global and domestic fronts. This exemplifies reach advertisers can access by making use of the platform.