Content Marketing Strategist needed at The Milk Booster

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Job title : Content Marketing Strategist

Job Location : Lagos

Deadline : November 30, 2024

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Responsibilities:

  • Develop a content marketing strategy that resonates with expectant and nursing mothers, aligning with the company’s mission and lactation product offerings.
  • Create high-quality, engaging content (blog posts, social media, email newsletters, videos, podcasts, and guides) that addresses the needs, concerns, and interests of the target audience.
  • Leverage personal experience with childbirth and lactation to authentically connect with the audience and create empathetic content.
  • Conduct research and stay up-to-date on industry trends, best practices, and scientific research related to lactation, motherhood, and parenting.
  • Collaborate with cross-functional teams (Product Development, Marketing, Sales, and Customer Service) to ensure cohesive brand messaging and alignment.
  • Analyze content performance using metrics and analytics, adjusting strategies accordingly.
  • Identify and partner with influencers, thought leaders, and organizations in the motherhood and lactation space to expand the company’s reach.
  • Develop and execute social media campaigns that promote products, education, and community engagement.
  • Design and implement email marketing campaigns that nurture leads, drive conversions, and foster customer loyalty.
  • Create educational resources (e.g., webinars, eBooks, whitepapers) that establish the company as a trusted authority in lactation and motherhood.

Requirements:

  • Personal experience with childbirth and lactation
  • 3+ years of content marketing experience
  • Strong understanding of lactation, motherhood, and parenting topics
  • Critical thinking, creativity, and problem-solving skills
  • Excellent writing, communication, and project management skills
  • Ability to work independently and collaboratively
  • Strong analytical and data analysis skills
  • Experience with content management systems, social media platforms, and email marketing tools
  • Passion for empowering expectant and nursing mothers

How to Apply for this Offer

If you are a motivated and creative professional looking for a new challenge, please submit your application, including your portfolio and CV to [email protected] using the job title as the subject.

  • Media / Advertising / Branding jobs