Production Researcher needed at eTranzact

Key Responsibilities
Market Research:

• Conduct extensive research on market trends, industry shifts, and competitive products.
• Analyze market needs and identify new opportunities for product features or new products.
• Gather data from industry reports, publications, and third-party research tools.

User Research:

• Design and conduct user research activities, including interviews, surveys, usability testing, and focus groups.
• Identify user pain points and unmet needs to inform product features and improvements.
• Create user personas, user journey maps, and empathy maps based on research data.
• Gather and analyze feedback from customers, sales teams, and support channels.

Competitive Analysis:

• Analyze competitor products and services, documenting strengths, weaknesses, and opportunities for differentiation.
• Benchmark your company’s products against competitors to identify unique selling points (USPs)
• Keep track of competitors’ pricing strategies, feature updates, and market positioning.

Data Analysis and Synthesis:

• Collect and analyze both quantitative and qualitative data from multiple sources.
• Translate research findings into actionable insights and present these to stakeholders.
• Use data to inform product strategy, user experience (UX) design, and development decisions.

Collaboration with Product Teams:

• Work closely with product managers to prioritize research initiatives that align with business objectives.
• Collaborate with UX/UI designers to translate research insights into product features or design improvements.
• Support the product development team in iterating on product designs based on research findings.

Prototyping and Testing:

• Assist the product team in creating prototypes based on research data to test product ideas before development.
• Conduct usability tests on prototypes and gather feedback for product optimization.
• Analyze the results of A/B testing and other experimentation methods to refine product features.

Reporting and Documentation:

• Document research findings and prepare reports and presentations for stakeholders.
• Maintain a knowledge base of research insights and trends for future reference.
• Regularly update product teams with fresh insights to ensure continuous product improvement.

Key Qualifications
Education:

• Bachelor’s Degree in Product Management, Market Research, Psychology, Human-Computer Interaction (HCI), or a related field.

Experience:

• 4 years of experience in product research, user research, market analysis, or a related role.
• Proven experience with various research methods, including surveys, interviews, focus groups, and usability testing.
• Experience in working with cross-functional teams (product, design, marketing, engineering) is a plus.

Skills:

• Strong analytical skills with experience in both qualitative and quantitative research.
• Proficient in research tools such as SurveyMonkey, Google Analytics, UserTesting, and others.
• Excellent communication and presentation skills to convey research insights to stakeholders.
• Ability to translate complex data into easily understandable, actionable recommendations.
• Familiarity with data visualization tools like Excel, Tableau, or Power BI.
• Experience with usability testing, A/B testing, and creating user personas.