Digital Marketing Associate needed at Project Growth

Key Responsibilities:

Social Media Management:

• Manage social media posts across various channels, primarily focusing on LinkedIn and Meta, with additional attention to Reddit, YouTube, and Twitter.
• Increase brand visibility and engagement through consistent social media presence.

Content Posting:

• Post blogs and other content on the website.
• Ensure content is optimized for search engines and effectively communicates the brand’s message.

Newsletter Optimization:

• Collaborate with the team to strategize and optimize newsletter sign-ups on the website.
• Drive an increase in pipeline and subscriber engagement.

Design Editing:

• Edit and refine marketing templates in Figma to align with brand guidelines and campaign needs.

Data Integration & Reporting:

• Use Databox and Slack integration with HubSpot to monitor key marketing metrics and inform data-driven decision-making.

Marketing Automation (Nice to Have):

• Track and manage HubSpot automations, including demo forms and lead nurturing workflows.
• Experience in this area is highly advantageous but not required.

What Success Looks Like:

Increased Social Media Engagement:

• A consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.

Effective Content Management:

• High-quality and optimized blog posts that enhance website traffic and audience engagement.

Growth in Newsletter Sign-Ups:

• Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.

Smooth Marketing Automation:

• Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.

Creative & Brand-Aligned Designs:

• Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.

Qualifications:

Experience:

• 2+ years of experience in digital marketing, with a focus on social media management.

Social Media Expertise:

• Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta.
• Experience with Reddit, YouTube, and Twitter is a plus.

Content Management:

• Experience in posting content on websites.

Technical Skills:

• Familiarity with HubSpot and its integration is highly advantageous.
• Basic design editing skills in Figma are required.

Analytical Skills:

• Ability to track and interpret key marketing metrics and use data to inform and optimize marketing strategies.

Communication Skills:

• Fluent in English, with excellent verbal and written communication skills.