5 hours ago
Job title : Head of Marketing
Job Location : Lagos
Deadline : December 06, 2024
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Our client, one of the leading brands in the Quick Service Restaurant Industry in Nigeria, is looking to hire a Head of Marketing who will be responsible for leading the development and implementation of the marketing strategies and campaigns for a leading brand in the organization. The primary goal of the role is to drive revenue growth, customer acquisition and retention through effective marketing and communication strategies.
Responsibilities
- Develop and implement marketing strategies and campaigns that support the company’s growth objectives and align with the brand’s image and identity.
- Conduct market research and analysis to identify target customers, competitive landscape, and emerging trends in the quick-service restaurant industry.
- Develop and manage the annual marketing budget and ensure that all marketing activities are within budget constraints.
- Oversee the development of advertising and promotional materials, such as print and digital ads, social media campaigns, email marketing, and in-store signage.
- Coordinate and collaborate with internal teams and external agencies to develop and execute marketing programs.
- Manage and analyse the effectiveness of marketing campaigns to ensure ROI and adjust strategies as needed.
- Develop and maintain relationships with media outlets and influencers to secure media coverage and endorsements.
- Lead the development and execution of customer loyalty and retention programs.
- Collaborate with the sales team to ensure marketing programs are executed in-store effectively and consistently across all locations.
- Develop and manage relationships with external partners and vendors, such as printers, photographers, and production companies.
Qualifications
- Minimum Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum of 5-6 years of experience in marketing, preferably in the quick service restaurant industry.
- Demonstrated success in developing and implementing effective marketing campaigns.
Must have skills
- Excellent communication and interpersonal skills.
- Strong leadership and management skills, with experience in leading and developing a team.
- Proficiency in Microsoft Office Suite and marketing automation tools.
- Strong analytical and problem-solving skills.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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