4 weeks ago
Job title : Marketing Officer
Job Location : Lagos
Deadline : October 04, 2024
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Key Responsibilities
- Develop and execute marketing plans to achieve business objectives and drive customer growth.
- Conduct market research to understand customer needs, preferences, and trends specific to the microfinance sector.
- Identify target markets and customer segments to tailor marketing campaigns effectively.
- Implement marketing campaigns across various channels, including digital, print, social media, and community events.
- Manage and monitor the bank’s social media platforms and online presence.
- Develop and maintain relationships with local businesses and organizations to enhance the bank’s visibility and reputation.
- Conduct customer surveys and feedback sessions to gather insights for improving products and services.
- Ensure consistent brand messaging and visual identity across all marketing channels and materials.
- Monitor and analyze the effectiveness of marketing efforts using metrics and analytics tools, and adjust strategies as needed.
- Maintain up-to-date knowledge of industry best practices and competitor activities to stay ahead of market trends.
- Collaborate with the sales, credit, and customer service teams to align marketing efforts with business goals.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum of 2 years of experience in marketing, preferably within the financial services or microfinance sector.
- Strong understanding of microfinance products and services, as well as the unique needs of microfinance customers.
- Excellent communication, interpersonal, and presentation skills.
- Proficiency in digital marketing tools and social media platforms.
- Creative thinking and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and time management skills.
- Candidate must have a current client portfolio.
How to Apply for this Offer
Interested and qualified candidates should forward their CV to: kareem@ldd-consulting.com using the job title as the subject of the mail.
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